International exposure of Danish sports tech companies


Pin Pointer, Sporty Friends, ZOLES, Spraino


Sports technology


Confederation of Danish Industry


Four-day export delegation

The case

We are here to help Danish sports companies and start-ups grow their businesses by assisting with the development of new solutions in Denmark and by supporting international endeavours together with the Confederation of Danish Industry. Each year we send international delegations to fairs or specific markets, always selected based on the needs of the companies we work with.

How we helped

In 2019 our first international delegation attended ISPO Munich, the largest trade fair on sports business, with more than 2,800 international exhibitors and around 85,000 visitors from 120 countries. Co-funded by the Danish Industry Foundation, we set up a Danish sports tech pavilion and invited companies to showcase their solutions to a large audience.

"ISPO was a tremendous success – we gained valuable contacts for the development and commercialisation of shoes using built-in Spraino features." Thor Buch Grønlykke, CEO, Spraino

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