The Danish arena for sports and innovation

We bridge companies, startups, sports federations, athletes and universities to develop, test and scale new solutions to empower the Danish sports industry.

DIF Industriens fond Danish Design DI

DIF Innovation Lab

We bridge companies, startups, sports federations, athletes and universities to develop, test and scale new solutions to empower the Danish sports industry.

Consulting

We can help you with sparring on new ideas, products and prototypes. We will set up and facilitate user tests to validate the market of your business model, and give you guidelines for design, service, and usability.

Matchmaking

With our vast knowledge of the sports ecosysten, we can identify opportunities and contacts, and provide you with access to federations, facilities and athletes. We also establish networking events for sharing insights and data.

International Relations

Whether you’re a Danish company looking to go global, or a foreign investor interested in what Denmark has to offer, we help you make the connections – directly, or through events such as fairs and delegations.

Our work

Cases

Our Mission

DIF Innovation Lab was established in 2017 to strengthen and grow the Danish sports industry. Our approach is rooted in open innovation, and we believe in co-development and experimenting with new solutions close to the end user.

We help the sports community innovate.

We help identify new opportunities and needs for innovation in sports and support open innovation to bridge established companies and startups with sports federations and athletes to co-develop, test and scale new solutions.

We bring people together.

We help identify partners in sports and facilitate co-design workshops and user tests with national federations, athletes, event managers and volunteers. To sum up, we are here to share our data, network and insights.

We nurture the ecosystem.

We connect the sports ecosystem in Denmark, create partnerships with leading universities, municipalities and investors. We work with a global perspective to help companies gain international exposure.

Unique arena for sports

We connect you to a unique arena for sports and innovation

450.000 Frivillige
62 National federations
8.700 Organisations & clubs
2,000,000 members
21 Sports visionary cities

Positions of strength

Cycling
Watersports
Handball

House of sports

National Olympic Committee and Sports Confederation of Denmark, Team Denmark, Sport One, Antidoping Danmark - all together!

Get in Touch

Advisory board

Jens Holst-Nielsen Market Chief, Danish Industry
Sune Knudsen COO, Danish Design Centre
Morten Boye Vice President, Carlsberg
Lars Lundov CEO, Sport Event Danmark
Ulla Riber Head of ISS Corporate Garage
Peter Fabrin CEO, Team Danmark
Mette Kynne Frandsen CEO & Partner, Henning Larsen Architects

PEOPLE WE'VE WORKED WITH

KMD
Sparta
Hubsters
Injurymap
Zoles
SHFT
DTU
Xsided
7peaks
Hummel
Rokoko
Sportyfriends
Stepup
KBH kommune
Spraino
Veo
parken
Unisport
Ey4talent
Aalborg uni
Henning Larsen
Vokalo